target remodels in-store illustrations

In order to excite Target guests about the upcoming improvements to their local store and ease the frustration of construction, we worked with Pavlov Visuals to create a visual system that highlighted different areas of the store that would be receiving upgrades and used them throughout the store. On everything from exterior banners to in-store stanchions to Boston barricades. What began as a single project, quickly expanded to become a full program that excited not only guests but team members; we created moving boxes, a remodel progress tracker over the three years of remodeling.

Client: Target
Agency: Colle McVoy | 10 Thousand Design // Creative Director: Jen Orth // Associate Creative Director & Senior Designer: Clarissa Hernandez // Illustrator: Pavlov Visuals